No Longer Liked A Whole Latte
“Tis the season,” the majority of the world is so ready to say. Not even passing Thanksgiving yet, Christmas “cheer” has begun. Take a stroll through Wal-Mart, or how about a local neighborhood. The Christmas craze of lights, trees, hot cocoa and presents has commenced. Almost as if the world is not celebrating it early enough, we went from “wooooo Halloween” to “ho ho ho” in just a few hours on November 1. Ironically enough, November 1, 2015 was the day of the sparked debate on a red cup.
Starbucks, the beloved coffee brewer, began as an American company, spreading globally over the years. Bringing nothing but sight-pleasing and delicious sensational beverages to customers, a fierce battle has been declared on their newest release.
From the outside, a simple red cup. But apparently, the cup is filled to the rim with anti-Christmas. There is a whole psychology behind the hate of the cup, being that it really is just the lack of decoration on the straightforward container. Every year, Vice President of Content and Design at Starbucks, Jeffrey Fields, releases a new seasonal design lasting well into January. This year, with nothing but hopeful good intentions, Starbucks released the red cup. Dun. Dun. Dun. Following the unsuspected spark of rage from anti-red-cup customers, Fields released a statement stating how the red cup was really supposed to be seen. Christmas is not a holiday celebrated by everyone, Fields explained, but it is a highly celebrated and well loved holiday for the those who do. Some people do get offended in the process of unknowingly celebrating a holiday they do not practice, and that is why Starbucks chose a more mutual design in the hopes that it can be a time where customers of various beliefs may be welcomed.
The hate against the cup is due to the design, simply put. The lack of Christmas-related decorations, like Santa Claus, elves, trees and snowmen, is why people are upset. They believe that when there is no Christmas spirit on the cup, that Starbucks hates Christmas. The cup really is full of Christmas spirit, just not in the way the anti-red-cup Starbucks’ drinkers hoped it would be. Christmas has long been said to be a season of cheer and love, and when a large corporation tries to spread the love by having a cup design respective of everyone, it defines what Christmas has always been about.
For those who absolutely are infuriated with the new design, they have decided to prank Starbucks. By going to Starbucks, ordering a drink with the name of “merry Christmas” and paying for that drink, they had hoped that would be revenge. That “revenge” is just more money for Starbucks, so the joke is on the red cup haters. Republican candidate Donald Trump has even gone as far as making a statement in support of those against the ideals of the red cup, possibly beginning a boycott against the coffee company.
The media has gone as far as referring to the newest craze as the “the hate on Jesus” and the “war on Christmas.” The seasonal “spirit” has sincerely spread.
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